Opportunity Information: Apply for USDA FNS WIC WBSC 19
The WIC Breastfeeding Support Campaign grant opportunity is a USDA Food and Nutrition Service (FNS) discretionary cooperative agreement designed to expand and evaluate a breastfeeding promotion campaign within the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC). Under this opportunity, the selected grantee is not simply running a campaign directly in a single location; instead, the grantee is responsible for designing and managing a competitive sub-award or selection process that will support campaign implementation and evaluation across up to eight WIC State Agencies. At least one of the selected agencies must be an Indian Tribal Organization, ensuring that Tribal WIC programs are included in the initiative and that implementation approaches are relevant across diverse communities and service settings.
A central requirement is that the grantee build a clear, standardized implementation model (sometimes described as a basic intervention model) that participating WIC State Agencies can use as the foundation for their own campaign proposals and activities. This model must spell out what campaign implementation looks like in practice, including specific activities and expected results over time. The model must also define measurable outcomes at short-, medium-, and long-term horizons, along with the metrics or indicators that should be used to track whether the campaign is achieving its objectives. In other words, the grantee must translate the campaign goals into an actionable framework that can be applied consistently across multiple states and that supports meaningful, comparable evaluation.
Beyond designing the framework, the grantee must also plan for and deliver ongoing support to the selected WIC State Agencies as they implement and evaluate the campaign in their own states. This includes developing a strategy for technical assistance that helps agencies execute the campaign effectively, particularly around campaign content and social media use, and ensuring that monitoring and evaluation are integrated throughout implementation rather than treated as an afterthought. The grant emphasizes that technical support related to the campaign itself, social media execution, and evaluation should occur alongside rollout, suggesting a hands-on partnership model where the grantee actively helps troubleshoot, improve fidelity to the intervention model, and strengthen data collection and learning in real time.
Administratively, this opportunity (Funding Opportunity Number: USDA FNS WIC WBSC 19) was posted by USDA FNS on June 24, 2019, with an original closing date of August 30, 2019. The award uses a cooperative agreement structure, which typically means USDA anticipates substantial involvement during the project period (for example, coordination, oversight, and collaboration on implementation and evaluation). The total award ceiling is $5,000,000, with an expectation of up to five awards, indicating that multiple organizations could be funded to carry out similar roles or complementary work under the broader campaign effort. Eligible applicants include public and state-controlled institutions of higher education, private institutions of higher education, and nonprofit organizations with 501(c)(3) status (among other eligible entities as specified in the full announcement).
Overall, the grant is best understood as a campaign implementation-and-learning initiative at scale: the grantee is expected to create a competitive pathway for state and Tribal WIC agencies to participate, provide them with a common intervention blueprint and outcome measurement plan, and then support them with technical assistance so the campaign is implemented consistently and evaluated rigorously across multiple sites. This structure is intended to both strengthen breastfeeding support efforts within WIC and produce usable evidence about what works, for whom, and under what conditions.Apply for USDA FNS WIC WBSC 19
- The Department of Agriculture, Food and Nutrition Service in the food and nutrition sector is offering a public funding opportunity titled "WIC Breastfeeding Support Campaign" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 10.557.
- This funding opportunity was created on Jun 24, 2019.
- Applicants must submit their applications by Aug 30, 2019. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $5,000,000.00 in funding.
- The number of recipients for this funding is limited to 5 candidate(s).
- Eligible applicants include: Public and State controlled institutions of higher education, Nonprofits having a 501(c)(3) status with the IRS, other than institutions of higher education, Private institutions of higher education, Others (see text field entitled Additional Information on Eligibility for clarification).
[Watch] Creating a grant proposal using the step-by-step wizard inside the applicant portal:
WIC Breastfeeding Support Campaign (WBSC) Grant (USDA FNS) - FAQs
What is the WIC Breastfeeding Support Campaign grant opportunity?
It is a USDA Food and Nutrition Service (FNS) discretionary cooperative agreement called the WIC Breastfeeding Support Campaign (WBSC). The purpose is to expand and evaluate a breastfeeding promotion campaign within the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC).
What is the main goal of this grant?
The grant is designed to support campaign implementation and learning at scale. The funded organization is expected to help roll out a breastfeeding promotion campaign across multiple WIC State Agencies and generate usable evaluation findings about what works, for whom, and under what conditions.
Is the grantee expected to run the campaign directly in one location?
No. The grantee is not simply implementing the campaign in a single location. Instead, the grantee must design and manage a competitive sub-award (or selection) process that supports campaign implementation and evaluation across up to eight WIC State Agencies.
What does "cooperative agreement" mean for this opportunity?
The award is a cooperative agreement, which typically indicates USDA expects substantial involvement during the project period. This can include coordination, oversight, and collaboration related to implementation and evaluation.
How many WIC State Agencies can be supported through this project?
The project is intended to support campaign implementation and evaluation across up to eight WIC State Agencies through a competitive sub-award or selection process managed by the grantee.
Is a Tribal WIC program required to be included?
Yes. At least one selected participating agency must be an Indian Tribal Organization. This ensures Tribal WIC programs are included and that implementation approaches are relevant across diverse communities and service settings.
What is the grantee responsible for building besides the selection process?
A central requirement is that the grantee create a clear, standardized implementation model (also described as a basic intervention model) that participating WIC State Agencies can use as the foundation for their campaign proposals and activities.
What is a standardized implementation (intervention) model in this grant?
It is an actionable framework that spells out what campaign implementation looks like in practice. It should define the specific activities, describe expected results over time, and provide a common blueprint that can be applied consistently across multiple states to support comparable evaluation.
What must the implementation model include?
The model must explain what campaign implementation looks like in practice (including specific activities and expected results over time). It must also define measurable outcomes across short-, medium-, and long-term horizons and identify the metrics or indicators used to track progress toward objectives.
Why does the grant emphasize outcomes at short-, medium-, and long-term horizons?
The grant is structured to support meaningful evaluation across multiple sites. Defining short-, medium-, and long-term outcomes helps ensure that agencies measure progress in a consistent way and that evaluation can capture both near-term implementation results and longer-term impacts.
Does the grantee have to provide technical assistance to participating agencies?
Yes. The grantee must plan for and deliver ongoing support to selected WIC State Agencies as they implement and evaluate the campaign in their states.
What kinds of technical assistance are expected?
The opportunity highlights technical assistance related to the campaign itself, including campaign content and social media use, and support to ensure monitoring and evaluation are integrated throughout implementation.
When should monitoring and evaluation happen during the project?
Monitoring and evaluation are expected to be integrated throughout implementation, rather than treated as an afterthought. The grant suggests a hands-on partnership approach, supporting real-time learning and improvements during rollout.
How is evaluation expected to work across multiple states?
The grantee is expected to translate campaign goals into a framework with defined outcomes and common metrics/indicators. This supports consistent implementation and more comparable evaluation across participating WIC State Agencies.
What does the grant mean by improving "fidelity" to the intervention model?
The grant emphasizes consistent implementation across sites. The technical assistance approach is described as hands-on and intended to help agencies troubleshoot and improve alignment with the standardized implementation model while strengthening data collection and learning.
What is the Funding Opportunity Number for this grant?
The Funding Opportunity Number is USDA FNS WIC WBSC 19.
When was the opportunity posted and when did it close?
It was posted on June 24, 2019, by USDA FNS. The original closing date was August 30, 2019.
How much funding is available under this opportunity?
The total award ceiling is $5,000,000.
How many awards are expected?
The opportunity notes an expectation of up to five awards, meaning multiple organizations could be funded to carry out similar roles or complementary work under the broader campaign effort.
Who can apply for this grant?
Eligible applicants include public and state-controlled institutions of higher education, private institutions of higher education, and nonprofit organizations with 501(c)(3) status, among other eligible entities as specified in the full announcement.
What is the relationship between the grantee and WIC State Agencies?
The grantee is expected to support participating WIC State Agencies by creating the standardized implementation model, running a competitive process for participation (or sub-awards/selection), and providing ongoing technical assistance during implementation and evaluation.
Why does the grant require a competitive sub-award or selection process?
The structure is designed so the grantee can support implementation and evaluation across multiple WIC State Agencies (up to eight). The competitive process is the mechanism for selecting which agencies participate and for organizing campaign implementation at scale.
What is the overall way to think about this grant?
It is best understood as an implementation-and-learning initiative. The grantee sets up the pathway for state and Tribal WIC agencies to participate, provides a common intervention blueprint and measurement plan, and delivers technical assistance so implementation is consistent and evaluation is rigorous across multiple sites.
Browse more opportunities from the same category: Food and Nutrition
Next opportunity: Historic Annapolis City Dock Placemaking & Interpretation
Previous opportunity: Department of the Interior, United States (U.S.) Fish and Wildlife Service, Cooperative Ecosystem Studies Unit, Catalog of Federal Domestic Assistance (CFDA) Number: 15.678
Applicant Portal:
Are you interested in learning about about how to apply for this government funding opportunity? You can create a free applicant account and receive instant access to our applicant portal that many business owners like you have benefited from.
Apply for USDA FNS WIC WBSC 19
Applicants also applied for:
Applicants who have applied for this opportunity (USDA FNS WIC WBSC 19) also looked into and applied for these:
| Funding Opportunity |
|---|
| Promoting the Holistic Approach on Nutrition Policy Apply for USDA FAS 10960 0200 10 19 0001 Funding Number: USDA FAS 10960 0200 10 19 0001 Agency: Department of Agriculture, Office of Agreements and Scientific Affairs Category: Food and Nutrition Funding Amount: $435,500 |
| Farmers' and Farmers' Market SNAP Support Grants Apply for USDA FNS FMSSG 19 Funding Number: USDA FNS FMSSG 19 Agency: Department of Agriculture, Food and Nutrition Service Category: Food and Nutrition Funding Amount: $4,000,000 |
| FY18 Center for Food Safety Research in Child Nutrition Programs Apply for USDA FNS FS KSU 2019 Funding Number: USDA FNS FS KSU 2019 Agency: Department of Agriculture, Food and Nutrition Service Category: Food and Nutrition Funding Amount: $600,000 |
| Request for Applications for Development Food Security Activity (DFSA) in Mali Apply for 72DFFP20RFA00001 Funding Number: 72DFFP20RFA00001 Agency: Agency for International Development Category: Food and Nutrition Funding Amount: $60,000,000 |
| USDA-FNS-F2S-2020 Apply for USDA FNS F2S 2020 Funding Number: USDA FNS F2S 2020 Agency: Department of Agriculture, Food and Nutrition Service Category: Food and Nutrition Funding Amount: $100,000 |
| Fiscal Year 2020 Development Food Security Activities in Zimbabwe Apply for 72DFFP20RFA00004 Funding Number: 72DFFP20RFA00004 Agency: Agency for International Development Category: Food and Nutrition Funding Amount: $130,000,000 |
| Regional Farm to School Institute Grants Apply for USDA FNS F2S FY20 REGINST Funding Number: USDA FNS F2S FY20 REGINST Agency: Department of Agriculture, Food and Nutrition Service Category: Food and Nutrition Funding Amount: $100,000 |
| 2020-DRAFT-IFRP-PRODUCT-RFA-DRAFT Apply for 2020 DRAFT IFRP PRODUCT RFA DRAFT Funding Number: 2020 DRAFT IFRP PRODUCT RFA DRAFT Agency: Agency for International Development Category: Food and Nutrition Funding Amount: $40,000,000 |
| 2020-IFRP-PRODUCT-RFA Apply for 72DFFP20RFA00003 Funding Number: 72DFFP20RFA00003 Agency: Agency for International Development Category: Food and Nutrition Funding Amount: $40,000,000 |
| Annual Program Statement for Multi-Year International Emergency Food Assistance Apply for 72DFFP20APS00001 Funding Number: 72DFFP20APS00001 Agency: Agency for International Development Category: Food and Nutrition Funding Amount: $1,000,000,000 |
| Team Nutrition Training Grants for School Meal Recipe Development Apply for USDA FNS FY2020 TNTG Funding Number: USDA FNS FY2020 TNTG Agency: Department of Agriculture, Food and Nutrition Service Category: Food and Nutrition Funding Amount: $300,000 |
| USDA-FNS-FDD-FDPNE-FY20 Apply for USDA FNS FDD FDPNE FY20 Funding Number: USDA FNS FDD FDPNE FY20 Agency: Department of Agriculture, Food and Nutrition Service Category: Food and Nutrition Funding Amount: $220,000 |
| Animal Health Annual Program Statement (APS) Apply for 7200AA20APS00001 Funding Number: 7200AA20APS00001 Agency: Agency for International Development Category: Food and Nutrition Funding Amount: $6,000,000 |
| Fiscal Year 2020 Request for Applications for Development Food Security Activities in Ethiopia Apply for 72DFFP20RFA00006 Funding Number: 72DFFP20RFA00006 Agency: Agency for International Development Category: Food and Nutrition Funding Amount: $550,000,000 |
| Draft - Joint Emergency Operation for Food Assistance in Ethiopia (JEOP) Apply for 72DFFP20APS00003 Funding Number: 72DFFP20APS00003 Agency: Agency for International Development Category: Food and Nutrition Funding Amount: $2,000,000,000 |
| Farm to School Grantee Gathering Apply for USDA FNS F2S FY20 GG Funding Number: USDA FNS F2S FY20 GG Agency: Department of Agriculture, Food and Nutrition Service Category: Food and Nutrition Funding Amount: $450,000 |
| 20CACFP Apply for 20CACFP Funding Number: 20CACFP Agency: Department of Agriculture, Food and Nutrition Service Category: Food and Nutrition Funding Amount: $253,600 |
| Healthy Fluid Milk Incentives (HFMI) Cooperative Agreement Project Apply for USDA FNS SNAP HFMI 20 Funding Number: USDA FNS SNAP HFMI 20 Agency: Department of Agriculture, Food and Nutrition Service Category: Food and Nutrition Funding Amount: $930,000 |
| 2020-DRAFT-IFRP-TRANSPORT-RFA-DRAFT Apply for 2020 DRAFT IFRP TRANSPORT RFA DRAFT Funding Number: 2020 DRAFT IFRP TRANSPORT RFA DRAFT Agency: Agency for International Development Category: Food and Nutrition Funding Amount: $200,000 |
| Supplemental Nutrition Assistance Program Fraud Framework Implementation Grant Apply for USDA FNS FY2020 SNAPFFG Funding Number: USDA FNS FY2020 SNAPFFG Agency: Department of Agriculture, Food and Nutrition Service Category: Food and Nutrition Funding Amount: $750,000 |
Grant application guides and resources
It is always free to apply for government grants. However the process may be very complex depending on the funding opportunity you are applying for. Let us help you!
Apply for Grants
Inside Our Applicants Portal
Access Applicants Portal
- Grants Repository - Access current and historic funding opportunities with ease. Thousands of funding opportunities are published every week. We can help you sort through the database and find the eligible ones to apply for.
- Applicant Video Guides - The grant application process can be challenging to follow. We can help you with intuitive video guides to speed up the process and eliminate errors in submissions.
- Grant Proposal Wizard - We have developed a network of private funding organizations and investors across the United States. We can reach out and submit your proposal to these contacts to maximize your chances of getting the funding you need.
Premium leads for funding administrators, grant writers, and loan issuers
Thousands of people visit our website for their funding needs every day. When a user creates a grant proposal and files for submission, we pass the information on to funding administrators, grant writers, and government loan issuers.
If you manage government grant programs, provide grant writing services, or issue personal or government loans, we can help you reach your audience.
Learn More
Request more information:
Would you like to learn more about this funding opportunity, similar opportunities to "USDA FNS WIC WBSC 19", eligibility, application service, and/or application tips? Submit an inquiry below:
Don't forget to subscribe to our grant alerts mailing list to receive weekly alerts on new and updated grant funding opportunities like this one in your email.